Short Term Rentals and How Interior Design Can Help
As an Interior Designer in Surprise, AZ, I’ve worked with many clients who are entering the world of short term rentals or looking to revamp their existing Airbnb properties. One thing that’s clear in this business is that a beautifully designed space is not just a luxury—it’s a strategic investment that can directly impact your success. In an increasingly competitive market, having a property that stands out can make all the difference between a fully booked calendar and an empty one.
When it comes to short term rental design, many hosts are realizing that an investment in professional interior design not only pays off in the short term but also sets up long-term success. From higher booking rates to better reviews and repeat bookings, design plays a key role in how your property is perceived by potential guests. In this post, I’m going to break down how strategic interior design can transform your short term rental property, why it’s worth the investment, and how working with a designer can help you create a space that will leave a lasting impression on your guests.
1. Strategic Investment: Design as an Asset
When you’re running a short-term rental or managing an Airbnb, it’s important to view your space as an investment. Every dollar you spend on design can have a measurable return, especially in a market where guest expectations are higher than ever. Many hosts are starting to realize that interior design is not just about making a space look good—it’s about making it functional, unique, and memorable.
The first step in working with an interior decorator is understanding how strategic investments in design can lead to higher booking rates. Consider the current state of your property. If it’s filled with mismatched furniture, dated décor, or lacks a cohesive theme, guests may be turned off, even if the space is otherwise clean and functional. On the other hand, a well-designed space not only looks great—it also feels thoughtfully put together, which can make a big difference in attracting and retaining guests.
A professionally designed space creates an atmosphere that guests want to experience. Whether it’s a Amber Interiors inspired living room, a minimalist kitchen, or mid-century modern bedroom, a unique and well-planned environment will make guests more likely to book your space and return in the future.
2. The Visual Impact: Higher Bookings and Better Photos
One of the most important factors in the success of a short-term rental is how it looks in photos. Think about it: when guests browse listings on Airbnb, VRBO, or other booking platforms, the first thing they see is the visual appeal of your property. If your pictures are lackluster or your space feels generic, guests will likely scroll right past your listing. However, a beautifully designed space can turn your listing into a booking magnet.
Interior design can significantly impact how your space is captured in photos. A professional interior decorator in Surprise can help you design a space that is photogenic, with the right lighting, color palette, and furniture layout to make your property stand out in images. From choosing the right furniture selection to creating a unique experience through textures and accents, a well-designed space will translate into better pictures, which will, in turn, lead to higher booking rates.
When your space looks amazing in photos, it grabs the attention of potential guests and makes them more likely to click on your listing. It’s that first impression that can turn a casual scroller into a confirmed booking. And in a competitive rental market, that’s priceless.
3. Repeat Bookings: The Power of a Great Guest Experience
Having a beautiful property is important, but what’s even more important is the experience you provide for your guests. A stunning, well-designed space can make a huge difference in the guest experience. When guests feel comfortable, relaxed, and delighted by the ambiance of a space, they are much more likely to return for future stays.
Interior design isn’t just about aesthetics; it’s also about creating an experience. For instance, if you design your property with thoughtful touches—like plush bedding, an inviting seating area, or a functional and well-organized kitchen—guests will appreciate the comfort and ease of their stay. When they leave with positive feelings about the environment they stayed in, they’re more likely to leave you a glowing review and even come back for another visit.
One of the key advantages of hiring a designer is that we understand how to craft an environment that speaks to your target market, whether your guests are families, business travelers, or couples on a weekend getaway. A memorable interior space design ensures your property stands out in guests' minds, and that feeling of uniqueness and comfort can lead to repeat bookings.
4. Better Reviews: Design Leads to Positive Impressions
Guests are more likely to leave better reviews when their expectations are met—and surpassed. And the easiest way to exceed their expectations? By providing them with a space that looks as good as it feels. A property that is aesthetically pleasing, functional, and thoughtfully designed will not only make a positive impression but will also encourage guests to mention how much they enjoyed the design and ambiance in their reviews. Positive reviews are critical for your reputation and future success, as they act as social proof to potential guests.
As an interior designer, I work with my clients to not only make sure the space looks amazing but also that it’s set up for the best guest experience possible. For example, adding elements like strategic lighting, comfortable furniture, and unique touches such as custom art or decor can make a huge difference in how guests perceive your property. When guests feel like they’re staying in a special, unique environment, they’re more likely to leave that 5-star review, which will lead to more exposure and, in turn, higher booking rates.
5. Brand Strength: How Design Helps Your Property Stand Out
One of the biggest challenges in the short-term rental market is standing out from the competition. With so many options available to guests, it’s essential to have a strong brand and identity for your property. This is where an interior designer can really help. By creating a cohesive, memorable design, you can elevate your property’s brand and ensure it stands out from other listings in your area.
Having a strong brand starts with a unique look and feel for your space. A designer can help you develop a theme, color palette, and design style that aligns with your property’s location, target audience, and the kind of experience you want to offer your guests. A well-designed space can become part of your property’s identity, and that brand can carry through to all of your marketing materials, photos, and social media presence.
A distinctive design helps your property become more memorable to guests, making it more likely they’ll choose your listing over others. A strong brand also creates a sense of trust and professionalism, which is a huge draw for potential guests who are looking for a quality, consistent experience.
6. Saving Time: Designers Handle the Details
Managing a short term rental can be time-consuming. Between coordinating bookings, handling guest communication, and ensuring the property is clean and well-stocked, it can be overwhelming. That’s where a professional designer comes in.
By working with an interior decorator, you can save yourself valuable time and stress. We handle the details of the project, from furniture selection to sourcing materials and finishes, allowing you to focus on other aspects of your rental business. I’ll work with you to establish a design that fits your budget and timeline, ensuring the space looks fantastic while you remain hands-off in the process.
In addition to sourcing all furniture and decor, we take care of the layout and flow of the space, making sure it’s functional and optimal for the number of guests you intend to host. With an expert on your side, you can rest assured that everything will be taken care of from start to finish, and you’ll have a beautifully designed space that is ready to welcome guests.
7. Create a Unique Experience
The best short-term rental properties aren’t just places to sleep—they’re experiences. Guests are looking for something more than just a bed and a bathroom; they want an experience that feels different from the usual hotel stay. By working with a designer, you can create a unique experience that will make your property stand out in the minds of your guests. Whether it's through artwork, special fabrics, or decorative accents, design can elevate a simple rental into something truly special.
Final Thoughts: Ready to Design Your Dream Short Term Rental?
Interior design for short-term rentals isn’t just about making your space look pretty—it’s about crafting an experience that will lead to higher booking rates, positive reviews, and repeat guests. With the right design, your property will stand out from the competition and become a sought-after destination.
If you're ready to create a memorable environment that sets your rental apart, I can help. I specialize in creating spaces that are functional, beautiful, and unforgettable. Let’s work together to transform your property into a design-driven success. Contact me today for a consultation and let’s get started on your journey to higher bookings, better reviews, and a stronger brand!
